About Us

Our Vision
To reintroduce the Arabic language through bold design. Arabic is powerful, beautiful, and part of global conversations.

Our Mission
We create oversized, high-quality T-shirts that combine strong visual statements with cultural relevance.
Every piece is designed to carry meaning, whether it’s empowerment, self-worth, or heritage.

Our mission
is to offer fashion with purpose, for people who wear what they stand for.

Who We Are?
RUYA is an Arab-founded brand.

We’re here to challenge outdated narratives and offer a new perspective—one where Arabic design, language, and voice are central.

Our products speak to individuals who are bold, self-aware, and proud of their roots.

We’re not here to follow trends. We’re here to lead with authenticity.